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Christian Lin

Data & Business Intelligence Analyst

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About Me

Numbers to Narrative Translator
Unlocking Big Data Insights in Finance, Web, and Affiliate Marketing

General Background

With over 5 years of experience in finance and accounting, my transition into the tech and data industry over an additional 5 years has sharpened my critical thinking and expanded my professional toolkit. Combining strong analytical skills with innovative, "outside-the-box" problem-solving, I consistently drive efficiency and tackle challenges like process automation to deliver impactful results. Leveraging SQL for data extraction, ETL processes for transformation, and visualization tools like Power BI, Tableau, and Looker, I turn complex data into actionable insights. My strong product sense and communication skills enable me to bridge technical and business teams, ensuring that data-driven solutions align with organizational goals.

As a Professional

I am deeply passionate about data analysis and its transformative power in uncovering insights and driving informed decisions. I thrive on solving complex problems, as I genuinely believe that the most challenging tasks offer the greatest opportunities for growth and innovation. This passion extends into my daily life—whether it's analyzing spending patterns to optimize a monthly budget or evaluating fitness metrics to refine a training regimen, data serves as a cornerstone for making thoughtful, strategic decisions. By identifying trends, uncovering hidden opportunities, and turning complexity into clarity, I am dedicated to creating impactful, data-driven solutions.

As an Individual

I bring a global perspective shaped by a multilingual upbringing in Spanish, English, and Mandarin-Chinese, complemented by a U.S. education and professional experience in Australia. These diverse experiences have not only honed my ability to adapt seamlessly to new environments but also cultivated a deep sense of open-mindedness and cultural awareness. They have fueled my growth as an individual by challenging me to embrace different perspectives, navigate complex situations, and learn rapidly in every-changing, cross-cultural settings. This unique background has been instrumental in fostering both personal and professional development, allowing me to thrive in diverse teams and global contexts.

Experience

(For additional information, please download resume above)

Blexr Ltd | London, United Kingdom

Web Data Analyst

Details

Lead Web Data Analyst focused on traffic analysis with Google Analytics 4 and Tableau, optimizing web and commercial performance, enabling A/B testing, and automating reporting channels.


MOI Global | London, United Kingdom

Digital Analyst

Details

Analytics and reporting lead, managing reporting processes and automation in NAM, EMEA, & APAC, across several channels (paid search, paid social, programmatic media, & content syndication).


AIM Internet | Birmingham, United Kingdom

Freelance Developer

Details

Provided tech support for marketing database APIs (access & visualization), and automated reports tied to Google Analytics & Social Media sources (Facebook, Instagram, Twitter, LinkedIn, Google My Business).


Reference:

  • Mike Raybone | Managing Director
    • mike.raybone@aiminternet.co.uk

Transition into tech industry | Udacity

Full Stack Web Development Nanodegree

Google Analytics Individual Qualification

List of Certificates

The Salvation Army | Sydney, Australia

Accounts Payable Officer

Details

Main system used:

  • TechnologyOne - Customer Relationship Management (CRM) system.

Reference:

  • Kathy Cleaver | National Accounts Payable Leader
    • kathy.cleaver@bigpond.com

UNSW Global Pty Limited | Sydney, Australia

Finance Officer | Corporate Services

Details

Systems & Tools used:

  • Oracle (PeopleSoft), Citrix (nVision), Shopify, and Microsoft Excel.

References:

  • Morina Sutedja | Senior Financial Accountant (Direct Supervisor)
    • M.Sutedja@unswglobal.unsw.edu.au | +61-401-901-444
  • Za’en Mazlan | Group Finance Manager
    • Z.Mazlan@unswglobal.unsw.edu.au | +61-478-492-094

Career break

Travel & Hikes around the world

Details

40+ countries visited, some include:

    Australia, Taiwan, Europe (UK, Spain, Portugal, France, Italy, Germany, Switzerland, Czech Republic, Austria, Slovenia, Slovakia, Poland, Hungary, Croatia, Netherlands, and Belgium), and South America (Peru, Colombia, Argentina, Bolivia, Paraguay, and Brazil).

Accenture | Buenos Aires, Argentina

Senior Financial Analyst

Details

Systems & Tools used:

  • SAP, Microsoft Excel, and custom internal financial dashboards.

References:

  • Kevin A. Kampley | Accenture Leadership (Managing Director)
    • kevin.a.kampley@accenture.com | +1 415-577-3987
  • Javier Piana | Associate Manager (Direct Supervisor)
    • javier.piana@accenture.com | +54 9 11-6738-2966

Grupo Genera S.A. | Real Estate | Buenos Aires, Argentina

Financial Analyst

Details

Systems & Tools used:

  • Microsoft Excel, and custom internal financial systems & dashboards.

References:

  • Cristian Zeytuntsian | CEO
    • cristian.zeytuntsian@grupogenera.com.ar | +54 9 11-4413-0737

Education

Udacity (Verified Certificate)

August 2020

Full Stack Web Development Nanodegree

Google Analytics

August 2020

Individual Qualification

Certifications:

University of Illinois at Urbana-Champaign

August 2013

Bachelor of Science in Economics

Focused on courses in Accounting, Finance, Computer Science, Economics, Mathematics, and Financial Mathematics (Actuarial Science).

Projects

Fyyur: Artist Booking Site

Fyyur is a musical venue and artist booking site that facilitates the discovery and bookings of shows between local performing artists and venues. This site lets you list new artists and venues, discover them, and list shows with artists as a venue owner.

  • Built data models on Python to power API endpoints.
  • Successfully connected backend with PostgreSQL (PSQL) database for storing, querying, and creating information about artists and venues on Fyyur.

Tech Stack: SQLAlchemy ORM, PostgreSQL, Python3 & Flask, Flask-Migrate, HTML, CSS, and JavaScript.

View Project

Trivia API

This Trivia API directly ties its backend in order to allow the frontend to interact with users to allow them to manage the trivia app and play the game.

  • Developed API endpoints to handle three basic HTTP methods: 'GET', 'POST', and 'DELETE'.
  • Connected PSQL database with API endpoints in order to successfully interact with the frontend.

Tech Stack: SQLAlchemy ORM, PostgreSQL, Python3 & Flask, Flask-CORS, Flask-Migrate, Nodejs and Node Package Manager (NPM).

View Project

Coffee Shop Full Stack API

Digitally enabled cafe for Udacity's students.

  • Implemented authentication and authorization in Flask with Auth0.
  • Designed against key security principals.
  • Implemented role-based control design patterns.
  • Secured a REST API.
  • Applied software system risk and compliance principles.

Tech Stack: SQLAlchemy, Flask-SQLAlchemy, MySQL, jose (JavaScript Object Signing and Encryption for JWTs), Auth0, Nodejs and Node Package Manager (NPM).

View Project

Deploying a Flask App to Kubernetes using EKS

Heavy backend project to show core concepts of server deployment, containerization, and testing.

  • Containerized and deployed a Flask API to a Kubernetes cluster.
  • Containerization with Docker.
  • Server deployment with AWS EKS, CodePipeline, and CodeBuild.
  • Deployed app with Gunicorn using JWTs.

Tech Stack: Python3 & Flask, AWS (EKS), Docker, CodePipeline, and CodeBuild.

NOTE: this project cannot be tested since the AWS account was closed.

View Project

Casting Agency

Capstone project for Udacity's Full Stack Development course. The Casting Agency models a company that is responsible for creating movies and managing and assigning actors to those movies. Full integration of the course's knowledge - deployed on Heroku.

  • Built data models on Python to power and handle API endpoints.
  • Implemented authentication and authorization in Flask with Auth0.
  • Local testing with PSQL and Postman.
  • Server deployment with Heroku.

Tech Stack: Python3 & Flask, SQLAlchemy, Flask-CORS, jose (for JWTs), and Heroku.

View Project

Skills & Knowledge

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